Content Marketing

Social Media

Publication campaign for The Science of Living, by Sunday Times Bestseller author Dr Stuart Farrimond, DK Books, 2020

The campaign, conducted during the third UK Covid-19 lockdown, aimed to boost national morale using positive messaging from a book. It utilized organic and paid social media, native and display advertising, email, PR media slots, and influencer outreach.

A key feature was the 'Tuesdays with Dr Stu' Instagram takeover, where followers chose questions for Dr. Stu to answer via video stories.

This flexible approach aligned with current news and achieved high engagement, with videos reaching over 5000 users weekly and around 150 swipe-ups per story.

The campaign maintained a consistent branded look across all channels, with effective static assets and GIFs. The book became a Sunday Times bestseller, reaching #3 on Amazon UK, and DK exceeded its first-year sales target within three months.

The Science of Living Book Paid Advertising GIF

The Science of Living Book Social Media Card

Email Marketing

Two of my areas of expertise are content marketing and email marketing. See two examples below:

Nine part 'Metaphysics' content campaign coordinated for New Scientist. The campaign was pushed via email and organic social media, contributing to drive traffic to New Scientist website and selling subscriptions.

Open Rate 21% (BM 20%)

CTR 2.15% (BM 2%)

Seven part 'Seven inspirational books to kick start the new year' content campaign coordinated for DK Books. The campaign was pushed via email and social media and contributed to driving traffic to the DK website, and increasing direct and affiliate sales of the books featured.

Open rate 22% (BM 20%)

CTR 2% (BM 1.80%)

Copyright New Scientist Limited, 25 Bedford St, London, WC2E 9EQ
Copyright Dorling Kindersley, Penguin Random House, One, Embassy Gardens, 8 Viaduct Gdns, Nine Elms, London SW11 7BW